CategoryAnalytics

Event Tracking with Google Tag Manager

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One of the most difficult aspects of any analytics implementation is that often the person setting up the analytics has no ongoing access to the back end of the website; this makes adding tracking codes and making changes a potential challenge, as you may need to navigate different teams and site stakeholders in order to get anything done.

About the Author

Josh Kellett

I’m a digital marketer living in Victoria, British Columbia.

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