I’m a digital marketer living up in Victoria, B.C. Back in 2011, I fell into a web development & online marketing job with a small startup company and immediately loved it. The amount of resources available and the passion in the different web industry communities was inspiring. I started off as somewhat of a front-end developer, but quickly realized that I was much better suited for data-driven marketing roles. I like most web marketing disciplines, but I’ve come to focus mainly on web analytics, conversion rate optimization, and SEO. I made a tool that checks your site for missing Google Analytics code, check it out.