Despite my better judgment, I’ve decided to post my goals for the year. There’s a chance these are only relevant to me, but at the very least this post will serve as a public record so that I can hold myself accountable. Hopefully this will help fuel your own goal setting as well.
I set a few ground rules before sitting down to start:
- No more than six goals in total, categorized as either Personal or Professional.
- All goals must follow the SMART framework: Specific, Measurable, Actionable, Results-Focused, Time-Bound. This is a really popular framework for a reason, and ensures that you don’t end up with any ‘wishy-washy’ goals with no clear end point or outcome.
- I would need to be able to track progress towards all goals on a daily or weekly basis.
Normally I would do a brain dump at this point and write down all my potential goals, removing and consolidating them until I hit my target amount. Instead, I thought about where I wanted to be this time next year: What do I want my life to look like? What new skills will I have? After sitting down for an hour or so and really going over what was most important, I felt ready to start my list.
Work out at least 185X
Why: I needed a more measurable fitness goal, and going more than half the days in 2016 seemed both challenging and reasonable. I settled on a “workout” meaning exercise in any sense for longer than 30 minutes.
How: Set semi-structured routine to follow and ensure I go 4+ times/week to help make up for inevitable weeks where I don’t work out (trips, etc.). Track all progress in HabitBull.
Get rid of all remaining debt and put $X into investments
Why: This is for both achieving the targets set, but perhaps more importantly it’s for getting in the habit of tracking all spending, budgeting accordingly, and reducing frivolous expenses (I like buying clothes and going out to eat a little too much).
How: Tracking all spending and budgeting cash inflow rather than create a pre-planned budget. I’ve been using ‘You Need a Budget’ for a few weeks and will be sticking with it throughout the year.
Finish the Interaction Design Specialization from Coursera with an A or better grade
Why: It’s a thorough, well-structured and challenging set of classes on a topic that’s directly related to my field. There are plenty of areas of interaction design I’m not well-versed in so I’m planning on getting a lot out of the course.
How: Start the first course on Jan 25th to gauge per-course workload. I don’t plan on taking more than two courses at a time to to prevent burnout and to allow for assignment and homework completion during busier weeks.
Renew all platform certifications and get certified as an Optimizely Developer
Why: Most certifications for web technologies such as AdWords, Bing Ads, Optimizely, etc. require you to re-certify every so often (usually a year). I’ll be re-taking all my current certifications (AdWords, Google Analytics, Bing, Optimizely Platform) and also studying and passing the Optimizely Developer certification.
Write one blog post per month
Why: To both practice writing, share knowledge, and build my personal brand.
How: Create a schedule and pre-plan topics around my strengths. Continue to read and educate myself on digital marketing topics so they can help spark my own ideas for useful content.
Well, there they are. I think they’re all achievable with some strategy and discipline.
Feel free to ask how they’re going at any time and look to the blog for useful digital marketing content (at least) every month.